Articles
Read before you decide
Ten articles written for people who want to decide with their head. All free, no email gate.
DECISIONS
How to spot a real CRO audit from a useless one in 5 questions
The questions every CRO consultant avoids. And why.
PROCESS
How to write a brief that saves you thousands of EUR and months of work
12 concrete sections. A bad brief leads to inflated invoices and missed deadlines.
PROBLEMS
How long it really takes to build an app. The truth.
The 8-week quote is marketing. Reality is 14-22. Let's see why.
DECISIONS
How to verify if an agency is worth the money before you sign
10 concrete checks. Under 30 minutes. They save you 8 months of regret.
PROBLEMS
Why your Shopify store doesn't sell (and it's not the theme)
7 concrete causes for sub-1% conversion. The theme is last on the list.
DECISIONS
Upwork freelancer vs premium studio vs enterprise agency: who you pay for what
8 real criteria for who gets your money. Hint, price isn't the only one.
DECISIONS
MVP at 5,000 EUR vs MVP at 50,000 EUR: what you realistically get
The difference isn't quality. It's scope. Scope costs money. Period.
DECISIONS
The tech stack that matters: Shopify vs Next.js vs WordPress in 2026
Three stacks, three different goals. Wrong stack choice = 10-30k EUR mistake.
PROBLEMS
Your site looks beautiful but doesn't sell. 7 concrete reasons.
Award-winning design and high conversion are not the same thing. Often they're opposites.
PROCESS
SOW (Statement of Work): what it must contain so you don't pay for scope creep
9 mandatory sections. Without them, the invoice grows by 30-60% guaranteed.